Privacy Policy

Study-Wise (“we”, “us”, “our”) is operated by StudyWise Pte. Ltd. (UEN 202623941H), a company incorporated in Singapore. We provide an adaptive learning platform for primary school children at study-wise.org.

Questions about this policy or your personal data can be directed to our data contact at admin@study-wise.org.

We collect the minimum data needed to run the service:

We collect personal data in two ways:

• Directly — when you create an account, add a child profile, or update your preferences.
• Automatically — when a child uses the app, we record their answers and timing to power the adaptive engine.

We also record limited marketing-attribution data. When you follow one of our own campaign links — for example from an Instagram post — the link carries standard campaign tags (utm_source, utm_medium, utm_campaign and similar). We store these tags in a first-party cookie on your device for up to 30 days so we can understand which campaigns bring people to Study-Wise. This tells us the campaign, not who you are. We do not use third-party analytics SDKs such as Google Analytics. The cookies we use are listed in Section 10.

We share data only with the service providers needed to operate Study-Wise. We do not sell your data, share it with advertisers, or disclose it to any party for their own marketing purposes.

All providers are required to handle personal data in accordance with applicable data protection laws. Supabase stores data in data centres outside Singapore; where data is transferred overseas, we rely on contractual protections.

Study-Wise is designed for use by children aged 5–12 under the supervision and management of their parent or legal guardian. Accounts may only be created by adults (18 and over). Children do not create their own accounts.

A child’s data (name, level, and practice activity) is used exclusively to personalise their learning experience and to generate progress summaries for their parent. It is not used for advertising, profiling, or any purpose unrelated to education.

Parents can cancel a child's subscription from the account page (access continues until the end of the billing cycle; the profile is then removed). They can also close the whole account at any time. Deletion removes all associated learning data within 30 days.

Progress reports, summaries, certificates, and any other content we make available to you — whether shown in the app, downloaded, printed, or emailed — are provided for your personal use as the child’s parent or guardian. You may not redistribute, resell, republish, or share them with any third party, and downloadable or printable copies carry a watermark unique to your account. The full content licence and restrictions are set out in our Terms of Service.

Under the Personal Data Protection Act 2012 (Singapore), you have the right to:

• Access — request a copy of the personal data we hold about you or your child
• Correction — ask us to correct inaccurate or incomplete data
• Withdrawal of consent — opt out of non-essential communications at any time via your account settings or by contacting us
• Deletion — request that we delete your account and associated data

To exercise any of these rights, email us at admin@study-wise.org. We will respond within 10 business days. We may ask you to verify your identity before processing your request.

We take reasonable steps to protect personal data, including:

• HTTPS encryption for all data in transit
• Row-level security policies — each user can only access their own data
• Payment card details handled entirely by Stripe (PCI DSS compliant)
• Access to production systems limited to authorised personnel

No method of transmission or storage is 100% secure. In the event of a data breach affecting your personal data, we will notify you and the PDPC in accordance with our legal obligations.

We use a small number of first-party cookies:

• Dark-mode preference — remembers your light or dark theme. Contains no personal information.
• Marketing attribution (sw_utm) — set only if you arrive through one of our campaign links. It stores the campaign tags from that link (for example utm_source=instagram) for up to 30 days, so we can attribute sign-ups to the campaign that referred them. It does not identify you personally.

We do not use advertising cookies or third-party analytics, and we do not use fingerprinting.

Our progress report and coaching emails include a small tracking pixel and tracked links so we can tell whether an email was opened and its links clicked. This is first-party and cookieless — we use it only to measure engagement and improve our emails, never for advertising or profiling. Opting out of an email type in your account settings stops both the emails and their tracking.

We may update this policy from time to time. If we make material changes, we will notify you by email and update the effective date above. Continued use of Study-Wise after changes are posted constitutes acceptance of the updated policy.

For any questions, data requests, or complaints about how we handle personal data, please contact:

If you are unsatisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC).