Privacy Policy

Study-Wise (“we”, “us”, “our”) is operated by StudyWise Pte. Ltd. (UEN 202623941H), a company incorporated in Singapore. We provide an adaptive learning platform for primary school children at study-wise.org.

Questions about this policy or your personal data can be directed to our data contact at admin@study-wise.org.

We collect the minimum data needed to run the service:

We collect personal data in two ways:

• Directly — when you create an account, add a child profile, or update your preferences.
• Automatically — when a child uses the app, we record their answers and timing to power the adaptive engine.

We also record limited marketing-attribution data. When you follow one of our own campaign links — for example from an Instagram post — the link carries standard campaign tags (utm_source, utm_medium, utm_campaign and similar). We store these tags in a first-party cookie on your device for up to 30 days. If you then create an account, we store those tags against that account so we can tell which campaign a sign-up came from. The cookies we use are listed in Section 10.

On our public marketing pages we also use the Meta (Facebook/Instagram) Pixel to measure advertising performance. See Sections 5 and 10.

We share data only with the service providers needed to operate Study-Wise. We do not sell your personal data. Where we use advertising-measurement tools (below), limited event data — such as the fact that a marketing page was viewed or a subscription started — is shared with that provider as described in Section 10.

All providers are required to handle personal data in accordance with applicable data protection laws. Supabase stores data in data centres outside Singapore; where data is transferred overseas, we rely on contractual protections.

Study-Wise is designed for use by children aged 5–12 under the supervision and management of their parent or legal guardian. Accounts may only be created by adults (18 and over). Children do not create their own accounts.

A child’s data (name, level, and practice activity) is used exclusively to personalise their learning experience and to generate progress summaries for their parent. It is not used for advertising, profiling, or any purpose unrelated to education.

Advertising-measurement tools such as the Meta Pixel run only on our public marketing pages and the post-checkout confirmation page, which are intended for parents. They do not initialise on, and record no page views or events within, the child learning experience, and a child’s learning data is never shared with advertising platforms.

Parents can cancel a child's subscription from the account page (access continues until the end of the billing cycle; the profile is then removed). They can also close the whole account at any time. Deletion removes all associated learning data within 30 days.

Progress reports, summaries, certificates, and any other content we make available to you — whether shown in the app, downloaded, printed, or emailed — are provided for your personal use as the child’s parent or guardian. You may not redistribute, resell, republish, or share them with any third party, and downloadable or printable copies carry a watermark unique to your account. The full content licence and restrictions are set out in our Terms of Service.

Under the Personal Data Protection Act 2012 (Singapore), you have the right to:

• Access — request a copy of the personal data we hold about you or your child
• Correction — ask us to correct inaccurate or incomplete data
• Withdrawal of consent — opt out of non-essential communications at any time via your account settings or by contacting us
• Deletion — request that we delete your account and associated data

To exercise any of these rights, email us at admin@study-wise.org or use our contact form. We will respond within 10 business days. We may ask you to verify your identity before processing your request.

We take reasonable steps to protect personal data, including:

• HTTPS encryption for all data in transit
• Row-level security policies — each user can only access their own data
• Payment card details handled entirely by Stripe (PCI DSS compliant)
• Access to production systems limited to authorised personnel

No method of transmission or storage is 100% secure. In the event of a data breach affecting your personal data, we will notify you and the PDPC in accordance with our legal obligations.

We use a small number of first-party cookies:

• Dark-mode preference — remembers your light or dark theme. Contains no personal information.
• Marketing attribution (sw_utm) — set only if you arrive through one of our campaign links. It stores the campaign tags from that link (for example utm_source=instagram) for up to 30 days. If you then create an account, we copy those tags onto the account (see Section 3). The cookie itself does not contain your name or email.

On our public marketing pages, and on the confirmation page shown after checkout, we load the Meta (Facebook/Instagram) Pixel. It sets third-party cookies that Meta uses to measure how our advertising performs — for example, that a visit or a subscription followed one of our ads. It runs only on those parent-facing pages, never in the child learning experience (see Section 6), and we do not load it at all for visitors located in the European Economic Area, the United Kingdom or Switzerland.

You can prevent or remove these cookies at any time using your browser’s cookie and tracking-protection settings, and you can manage how Meta personalises ads to you in your Facebook or Instagram account settings. Blocking them does not affect your use of Study-Wise. To ask us about this or to raise a concern, contact us using the details in Section 12.

We do not use fingerprinting, and we do not use third-party analytics SDKs such as Google Analytics.

Our progress report and coaching emails include a small tracking pixel and tracked links so we can tell whether an email was opened and its links clicked. This is first-party and cookieless — we use it only to measure engagement and improve our emails, never for advertising or profiling. Opting out of an email type in your account settings stops both the emails and their tracking.

We may update this policy from time to time. If we make material changes, we will notify you by email and update the effective date above. Continued use of Study-Wise after changes are posted constitutes acceptance of the updated policy.

For any questions, data requests, or complaints about how we handle personal data, please contact:

If you are unsatisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC).